AI Strategy

An AI strategy that actually ships.

Every board wants an AI strategy. Most of what gets sold under that name is a deck. I build the other kind: a plan tied to your P&L, written by the fractional AI CTO who then stays to build it, hands-on, until the leverage shows up in the numbers.

Tied to the P&LFractional AI CTOProduction, not decks$10M–$50M US companies
Oshri Cohen, AI strategy consultant and fractional AI CTO
Oshri CohenAI Strategy & Fractional CTO
The short answer

What an AI strategy actually is.

An AI strategy is a plan for where AI makes your business measurably better, and what it takes to get there. Which workflows it should run. What it does to your cost structure. What your architecture, your data, and your team have to become. It's a business document with an engineering spine.

Most AI strategies die at the same spot: the handoff. A firm writes the vision, leaves, and the pilots stall in the gap between the deck and the codebase. I close that gap by refusing to hand off. I write the strategy as your fractional AI CTO, then lead the build until the results are in production and on the P&L.

The work is remote-first. I serve US companies from Eastern Time, with same-day overlap across every US time zone. New to the term? Read the plain-English guide.

Also known as: AI strategy consulting, enterprise AI strategy, AI roadmap, AI advisory, fractional AI CTO, AI transformation strategy.

Why companies call me

You have AI activity.
You don't have an AI strategy.

The symptoms vary. The missing piece is usually the same: nobody senior owns the plan.

Pilot purgatory

You've run six AI pilots. None reached production, and nobody can say why the seventh will be different.

Board pressure, no plan

Investors ask about your AI strategy every quarter. What you actually have is a copilot license and a slide.

AI theater

There's a chatbot on the website and a demo in the all-hands. The operation still runs the way it did in 2022.

Spend without leverage

Tokens, tools, vendors and headcount are going out the door, and the leverage they were supposed to buy isn't showing up anywhere you can measure.

What's in the strategy

Six answers, in writing.

A strategy you can build against. Every section is specific enough to be wrong, which is what makes it useful.

Opportunity audit

Where AI creates real leverage in your product and operations, and where it's a distraction. Grounded in your data and your margins.

The AI roadmap

A sequenced plan tied to revenue and cost, with the unglamorous prerequisites, data, evals, security, scheduled instead of ignored.

Architecture & models

Build vs buy, which models, agentic or not, and the eval, observability and cost controls that keep it honest in production.

AI economics

Unit costs, token spend, and the cost curves that decide what's viable. A strategy that ignores the economics is a demo.

Team & operating model

Who you hire, who you upskill, and how the workflows change so AI becomes the default way work gets done.

Governance & safety

Usage policy, data boundaries and review gates, so you can move fast without betting the company on an unreviewed prompt.

The trade-off

Strategy as a document
vs. strategy as an operating change.

Both get called "AI strategy." Only one survives contact with your codebase.

The deck

Written, presented, shelved

  • , Authored by a firm that leaves before the build starts
  • , Use cases ranked by excitement, not economics
  • , No owner once the engagement ends
  • , Pilots forever; production never
The shipped strategy

Written by the person who builds it

  • One accountable fractional AI CTO from plan to production
  • Use cases ranked by P&L impact and feasibility
  • Architecture, evals and cost control specified up front
  • Leverage you can see in cost, speed and quality

The strategy isn't the deliverable. The company that runs differently a year later is the deliverable. Everything else is theater.

Oshri Cohen
Pricing

What it costs, published.

Strategy and delivery are priced separately, so you can start small and scale commitment as the plan proves out. I publish my numbers so you can self-qualify before we talk.

From $20,000
Fixed · 2–4 weeks · yours to keep

The Diagnostic

The Business-Down read on your system, org, spend and AI leverage, plus a 90-day plan you can act on with or without me. The best first step.

The strategy
From $35,000
Fixed scope · 4–6 weeks

AI-Native Roadmap & Architecture Sprint

The full AI strategy: opportunity audit, sequenced roadmap, architecture and model choices, and the economics. Ready to build against.

$18,000 / mo
~2 days a week

Fractional AI CTO

I stay to lead the build: architecture, hiring, delivery and the operating-model change. Hands-on, until the leverage is real.

All prices USD. Ongoing leadership shares tiers with the Fractional CTO engagement — same person, same method. Market context: what an AI strategy costs, explained. Email me ↗

Common questions

What founders & boards ask.

What is an AI strategy?

An AI strategy is a plan for where AI creates measurable business leverage and what it takes to get there: which workflows and products it should run, the architecture and models behind it, the economics, the team, and the governance. A real one is tied to the P&L and sequenced into a roadmap you can build against. If it can't survive contact with your codebase and your cost structure, it's a vision statement, not a strategy.

What does an AI strategy consultant do?

A typical AI strategy consultant audits your business, identifies AI use cases, and delivers a recommendation. I do that work and then stay to build it. As a fractional AI CTO I write the strategy, make the architecture and model choices, hire and upskill the team, and lead delivery until the systems are in production and the leverage is measurable.

What is a fractional AI CTO?

A fractional AI CTO is an experienced technology executive who leads your AI strategy and its execution part-time, instead of as a full-time hire. You get senior judgment on AI architecture, build-vs-buy, team and governance, plus hands-on delivery, without a six-month executive search. It's the fractional CTO model focused on making AI the default in how the company builds and operates.

How much does an AI strategy cost?

My pricing is published. A fixed-fee Diagnostic starts at $20,000 and takes two to four weeks. The full AI-Native Roadmap & Architecture Sprint, the complete strategy with architecture and economics, starts at $35,000. Ongoing leadership to build it runs $18,000 per month at roughly two days a week. All prices are USD.

How long does it take to develop an AI strategy?

The Diagnostic takes two to four weeks. The full roadmap and architecture sprint takes four to six weeks. That's enough to know where the leverage is, what to build first, and what it will cost. Execution is where the real time goes; engagements that continue into delivery usually run six to eighteen months.

How is this different from hiring a big consulting firm?

Two ways. You work with me directly: no bench, no account manager, and the person who writes the strategy is the person who builds it. And the strategy is written to be shipped: it specifies how each system will be evaluated and what it will cost to run, because I'm the one accountable for shipping it.

Do we need an AI strategy or an AI-native transformation?

The strategy is where you start; the transformation is where it leads. The strategy tells you where AI pays and what to build first. An AI-native transformation then rebuilds how the whole company works so AI is the default rather than an add-on. In practice one flows into the other, and I lead both.

Need an AI strategy that
survives production?

Tell me where you're stuck: pilots that stall, board pressure, or a blank page. I'll tell you honestly what a real plan looks like.